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The Benefit of SEO Campaigns

by Carolyn_Clayton

Successful online business is impossible without an effective
marketing strategy. 85% of online shoppers are guided by the
results of the search engines. So as search engines dominate the
market of targeted traffic, it makes sense to ensure your
business website is optimised for the search engines, otherwise
it will not get found.

If you don’t want to give away your potential customers to your
competitors you need to gain high search engine rankings for
relevant keywords. So how do you rank your site high in the
search engines?

There are two ways to get your site ranked high. Organic Search
Engine Optimisation or Pay-Per-Click advertising.

Organic Search Engine Optimisation is the better option for long
term search success. It is less expensive than the paid for
advertising techniques and it brings out more sustainable
results. It has been research that 80% of users click on the
organic lists rather than the advertised paid links. The organic
or natural lists are found under the sponsored ads in the search
engines.

PPC or Pay Per Click Advertising is where you pay to have your
website link in the "Sponsored link" or "Sponsored Ads" sections
which appear above “natural” or “organic” results on the engine
results pages (SERP’s), this is very expensive for the
competitive phrases and you have to keep paying to keep your site
up there.

The benefits of an SEO Campaign shouldn’t be underestimated. It
does take time before the changes to take effect but SEO is still
the best RIO than other methods. Online shoppers have more trust
in the organic search results in comparison to the sponsored
listings and will look through the first 2 or 3 pages. Ask
yourself when you search for something how many times do you
click the sponsored links? Plus once you site is optimised, it is
optimized for life. You could spend a year optimizing your site
and then stop your SEO campaign or at least half the amount of
marketing. Depending on what your competitors are doing your site
might still hover around the top pages for years to come. However
search engines love websites that evolve and constantly get
updated. A good plan would be to have a full blown SEO campaign
for at least a year or two and spend as much as your marketing
budget allows. Then if in a year or twos time you have streams of
enquiries coming in and high listings in the search results you
could drop your campaign cost in half. Obviously the more hours
spent on SEO in the first few years the better. In the long term
it will pay off and you will soon be reaping the benefits. If
your business is serious about getting the benefits of traffic
from search engines, you cannot do this with the help of an SEO
Campaign.

SEO campaigns are a long term marketing strategy that soon
starts to pay for itself. SEO consultants use a number of
techniques to achieve their results. Techniques include keywords
research and analysis, link building, design enhancements,
article marketing, copywriting, blog and forum postings and
setting up social/business networking sites. A good SEO
consultant after time will become an expert in your business area
and have an online authority in that subject.

Costs vary from company to company. The amount you have to pay
for SEO campaigns usually depends on your business goals and the
level of competition for your relevant keywords. Never pick an
SEO company if they talk of guaranteeing you results. No one can
guarantee results as nobody knows what competitors are doing.
Some big companies pay SEO companies thousands of pounds each
month and you never know if a large company might come on to the
scene with a huge SEO marketing budget. Also check with any SEO
company their portfolio of sites and check the search terms they
tell you the sites come up for.

Carolyn is the Webmaster and SEO Manager for Search Solutions Ltd
a leading SEO company offering <a
href="http://www.searchsolutionsuk.com/SEOcampaigns.php">SEO
Campaigns.</a>

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