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Here is Five Tips for Dental Marketing Online formatted for a newsletter with 65 characters per line.

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Five Tips for Dental Marketing Online

by artgib

Do you need some help figuring out new ways to market your dental
practice? Dental marketing is becoming more and more important as
dental practices compete for patients.

One of the best ways to market your dental practice is online,
because lots of people will browse the websites of local doctors
and dentists before they call to make an appointment.

Here are five tips for dental marketing online.

1. Have a great website -- One of the things that draw patients
to your practice is your website. Your website should be easy to
navigate and it should load quickly. Don't load your website with
lots of fancy graphics because some users might be on slow
Internet connections and a lot of graphics will make the load
really slowly.  Keep the site design simple and functional.

2. Live help -- Have a customer service rep dedicated to
answering questions online. Use a free chat application to have a
customer service rep available to answer questions from users.
This can be an immensely helpful feature that your potential
customers will love.

They can ask questions about price, appointment times and other
concerns that they have without having to take the time to phone
the office. You can get a lot of new patients for the cost of a
customer service rep's salary.

3. List your prices on your website -- Most people that don't
have dental insurance will be most concerned about the price of
procedures. Clearly list the base price for common procedures and
also list payment options, the types of insurance that you
accept, and payment plans if you allow payment plans.

4. Give readers information about your practice -- Potential
patients will want to know a bit about the dentists at the
practice and their credentials before they make an appointment.
Have photos of the staff and bios listing their credentials on
the website to give people a little background on the doctors and
staff before they come in.

5. Search engine optimize your website -- Adding informational
articles about common dental practices and dental issues that are
search engine optimized will serve two purposes.  It will help
your website get a higher search engine ranking and it will give
the people reading the website helpful information that will keep
them coming back to your website.

It's important to have a high search engine ranking so that when
people who are looking for a dental practice in your area do an
Internet search for a dentist your website will come up on the
first page of search engine results. The articles will help get
people to the website through the search engines.

ADA Intelligent Dental Marketing (http://adaidm.com) is the only
<a href="http://adaidm.com/">dental marketing</a> company back by
the American Dental Association. The author, Art Gib, is a
freelance writer.

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