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Blogger’s Green

by Scott_Lindsay

Blogging is becoming big business – as a business. That’s right;
blogging isn’t just for the anonymous web-logging (or electronic
diary) enthusiast. The truth is blogging isn’t just about
businesses informing customers about your industry. Yes, these
things do happen and they are an incredibly valid form of
blogging, but there is a newer taste of green in blogging.

No, I’m not talking about the environment although for some I
suppose this idea could improve their personal space. The
blogging I’m referring to is the kind that is filtered through a
service that will pay the writer to blog. This is typically a
shared revenue system that places an accepted blog in a
well-trafficked Blogosphere and then shares the revenues from Pay
Per Click (PPC) advertising with the blogger. They supply you
with the space and you get a share in the profits from traffic
advertising clicks.

I’ve written several articles about the relevance of a business
blog, but there may be the opportunity to take something as
personal as your business blog and turn it into a promotion tool
for your business while maintaining the potential for residual
income.

There seems to be dozens of paying blog sites that simply want
consistently fresh content that will drive traffic to the sites
and increase their revenue stream.

For you this may be viewed as a small part of your business, but
for many blogging sites this IS their business. They need content
and they can’t write it all themselves so they recruit.

With each passing day there is more and more pressure on the
Internet to provide comprehensive access to information.

Look at this issue from the blog site owner’s perspective. They
want to be thought of as a genuine resource for information. Why?
If these blogs can’t provide great content then the information
consumers will take their business elsewhere. Blogging sites need
people who can engage readers and bring those content consumers
back over and over again.

Some sites pay very generously while others do not, but if you
have been consistent about providing focused content there may be
an opportunity to blog for cash and still use this resource as a
tool to drive consumers to your primary site.

Blogging has become great for business and it’s a tool that can
return some dividends to the ones responsible for making sure the
blog remains fresh.

In virtually all cases there will be an application process
where the blogging site will seek to determine your track record,
the quality of your material, and how much traffic may already be
viewing your blog. This information is important in determining
your value as a paid blogger.

For instance these sites will not likely select a blog writer
that does not change content on a regular basis nor will they be
very interested in a blog that just started and has two or three
posts.

They want to know if you have been able to deliver before they
decide to give you a chance to deliver for them. This isn’t an
idea that should be viewed casually – your work will be
scrutinized before you ever get the green light to earn some
blogger’s green.

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